Proof Positive is a northern Michigan creative design studio.
We specialize in brand development, identity, print, digital and logo design.
Gaylord Tourism Bureau
BRANDING · IDENTITY · EDITORIAL · SIGNAGE · PRINT
Proof Positive’s comprehensive rebrand of northern Michigan’s alpine destination fits in craft and character—helping spur a tourism renaissance for the geographically-gifted Gaylord.
“All Outdoors!” was conceived as more than their new tagline, it’s a call-to-action. An invitation for visitors to get out and experience this outdoor sports paradise set in Michigan’s northern forests.
HERMAN MILLER »
photography · catalog · packaging · print collateral
TERRARIUM BAR »
identity · print collateral
BIG DIPPER COOKIE DOUGH
identity · branding · print collateral · packaging · website
STUDIO ADDRESS
1137 Woodmere Ave.
Suite 2B
Traverse City, MI 49686
In the TruFit Studio Complex
