BRANDING · IDENTITY · EDITORIAL · SIGNAGE · PRINT
Proof Positive’s comprehensive rebrand of northern Michigan’s alpine destination fits in craft and character—helping spur a tourism renaissance for the geographically-gifted Gaylord.
“All Outdoors!” was conceived as more than their new tagline, it’s a call-to-action. An invitation for visitors to get out and experience this outdoor sports paradise set in Michigan’s northern forests.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
HERMAN MILLER »
photography · catalog · packaging · print collateral
TERRARIUM BAR »
identity · print collateral
BIG DIPPER COOKIE DOUGH
identity · branding · print collateral · packaging · website
STUDIO ADDRESS
1137 Woodmere Ave.
Suite 2B
Traverse City, MI 49686
In the TruFit Studio Complex
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.