Branding the 'real' in Boyne's small town waterfront real estate development.
Capturing a splash of authentic Americana was key to selling the laid back charm of One Water Street USA, a mixed-use development on the shores of Lake Charlevoix in Boyne City, Michigan.
Beyond the brand identity, we created a series of launch materials to generate sales and buzz about the project, including print ads, invitations and a microsite.
Pre-sales have been brisk, proving that smart branding always has a place—even in Small Town America.
onewaterusa.com
